As a professional, formally-trained artist, I believe that the purpose of art is to communicate. The role of the working artist is to illuminate ideas, while meeting deadlines and controlling resources. If the art I produce does not serve my clientís communication needs, I have not done my job.
Prospective clients often tell me that theyíve found it difficult in the past to find an artist who can readily balance the constraints of business goals with the freedom of artistic expression. I see this balancing as an exciting challenge, a chance to be proactive in helping others to overcome the obstacles and inherent limitations of expressing their thoughts in unfamiliar territory.
This is why I find it so important to work with my clients as a team; to freely and creatively discuss their needs and build consensus towards the final result. Brainstorming with my clients and working together to fully conceptualize the thoughts they want and need to convey is a truly rewarding experience for me. As my portfolio shows, from icons to full user interface designs, from advertising images to complete illustrations, itís my job to create visual solutions for your communication needs.
While my BFA is in animation, in my recent work Iíve found greater use for my extensive training in illustration, traditional sketching and drawing, and computer tools. Quickly learning and applying new technologies and techniques to meet my clientsí requirements is an aspect of my work that I greatly enjoy.
I credit the discipline I learned in studying animation for teaching me how to be detail-oriented while planning and working within the constraints of time, budget, and adherence to guidelines. Figuring out how to produce world-class deliverables within limits established by the client, with sensitivity towards client corporate branding when applicable, is the type of challenge I relish.
Sometimes potential clients, especially those with more technical backgrounds, find the art-related work overwhelming. They become buried in a backlog of art asset requirements with no idea how to dig themselves out. I find great pleasure in coming in with a cheerful and positive attitude to help organize and clear the path. Programmers and engineers that Iíve worked with often tell me how pleased they are to have someone who understands them and their jobs, and can work with them smoothly as a team member to relieve them of worry about their art issues.
Itís always a pleasure to see a clientís joy when they find that a project has been completed to their exact specifications without having to fight over the difference between artistic vision and the practicalities of their project needs. In the modern world true artistry lies in delivering, on time and in budget, art assets that communicate.
About the Artist
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